Before Leed's grew into the second largest supplier in the $16 billion promotional products and advertising specialty industry, it began as an importer of leather business goods for the retail market. Originally called Leed's Leather Products, the company was founded by Pittsburgh entrepreneurs Bruce Weiner and Tom Bernstein in 1986. Mr. Weiner and Mr. Bernstein sold their wares through a variety of retail outlets—from luggage and specialty stores to large national chains. As the company grew, it diversified its products by adding durahyde, nylon and polycanvas into the mix. And towards the end of 1992, the founders decided to branch out into the promotional products industry.